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New Pre-Trip? The winter promotions that tourism companies agreed with the Government

2024-04-19T21:16:22.156Z

Highlights: The sector held a meeting with Francos and Scioli to define public-private actions. They include quotas and discounts on tickets and packages to encourage sales in the low season. The aim is to offer a similar stimulus in the midst of the crisis so that Argentines continue traveling, at the same time that the industry is deseasonalized, although this time there will be no money back but discounts. The PreViaje program returned 50% of tourist expenses in credit for new trips and consumption in the country.


They include quotas and discounts on tickets and packages to encourage sales in the low season. The sector held a meeting with Francos and Scioli to define public-private actions.


Looking ahead to the

low season

, and after a drop in sales of around 20% after Easter,

tourism companies

agreed with the Government on offers

to encourage trips to national destinations. They include discounts of 30% on

long-distance

tickets ,

20% on hotels and packages

with bank financing, as well as

7x6

promotions (paying six, you get seven)

on ski resort passes.

In addition, they are preparing the launch of the

Argentina Emerge program.

The consensus was achieved after a meeting of the Minister of the Interior,

Guillermo Francos

; the Secretary of Tourism, Environment and Sports,

Daniel Scioli

, and the Undersecretary of Tourism,

Yanina Martínez

,

at Government House with the

chambers and associations of the sector

, in which they designed public-private policies for the next two and a half months, prior to the winter holidays.

Without the PreViaje

promotion program

- which, in its four editions, returned 50% of tourist expenses in credit for new trips and consumption in the country -, the intention is

to offer a similar stimulus

in the midst of the crisis so that Argentines continue traveling, at the same time that the industry is deseasonalized, although this time

there will be no money back, but discounts.

They seek

to replicate the results of the last winter low season

, in which, due to inflation and the jump in the dollar in the run-up to the election, many took the opportunity to travel as well as advance their purchases for the July and August holidays. Thus, agencies and hotels registered a

higher number of reservations

than usual at this time of 2023. Sales that used to take place in June were closed in April and May.

“The meeting was productive. There will be

discounts, bonuses, payment plans

and

combined offers

for contracting services in the months of lower demand," said the president of the CAT,

Gustavo Hani

, who participated in the meeting together with

Fernando Desbots

, from the Gastronomic Hotel Business Federation of the Argentine Republic (

Fehgra

);

Andrés Deya

, from the Argentine Federation of Travel and Tourism Business Associations (

Faevyt

);

Juan Pablo Padial

, from the Argentine Ski and Mountain Chamber (

CAEM

); and

Daniel Prieto

, from the Association of Hotels, Restaurants, Confectioneries and Cafes (

Ahrcc

), among others.

Gabriela Ferrucci

, president of the Association of Tourism Hotels (

AHT

), agreed with Hani and highlighted the

extension of the Simple Quota

, the

negotiations with the financial sector

and the development of

a benefits platform

at the national level, where each company will offer its own. and whose dissemination will be promoted by the Ministry of Tourism.

Discounts on buses, flights and hotels

In this regard, the Long Distance Bus Business Chamber (

Celadi

) announced that

long distance buses

will offer

30% off

with a credit card through

Simple Quota

on selected days, in principle, Tuesdays, Wednesdays and Saturdays. “The idea is to start in the middle of next week,” the entity anticipated.

The

airlines

have already activated quotas.

Until Sunday

,

Aerolíneas Argentinas

allows you to buy domestic flights in

up to six without interest

with Visa, MasterCard, American Express and Cabal with Simple Fee, and Naranja X. It is

for travel until August 31.

Low cost

companies even

launched promos for

trips abroad

.

JetSmart

launched promotional rates to travel for

$66,800 per leg

(final, with taxes included)

to Montevideo

from May 29

and for

$120,700 per leg

(also final, with taxes included)

to Santiago de Chile from April 22.

Flybondi

added

a frequency to San Pablo

this month and will operate seven days a week. And for the first time

it will fly to Florianópolis all year round

. The company, which also

connects Buenos Aires with Rio de Janeiro

with two daily flights, launched promotional prices

to fly until July inclusive

from

$199,999 to Florianópolis

,

$239,999 to São Paulo

and

$249,999 to Rio de Janeiro.

Despegar

also

got

a 15% discount

on flights, hotels and packages to Bariloche, Ushuaia, Mendoza and Iguazú paying with

Banco Macro and a 35% discount

on temporary rentals.

Stimulus for tourism

Francos defined the industry as “

a dynamizer of the economy

” and stressed that work is being done to increase “

the opening of the skies

” and “

deepen credit

.” “In addition, we are confident that we will be able to advance more and more in

incoming tourism

”, He pointed out about the arrival of foreign visitors to the country.

For his part, Scioli explained that "the call is a joint effort proposal" and indicated that the

Ministry of Tourism

will work with the

Argentine Chamber of Tourism (CAT)

to expand the "

support of public and private banks

." “Easter

was

no coincidence. The planning of that weekend, with promotions such as

Cuota Simple

, gave a successful result,” he considered.

In turn, Martínez announced the launch of the

Argentina Emerge initiative:

“There will be discounts and offers through

promotion and positioning campaigns

, which will be added to

programs to enhance

our attractions.”

Source: clarin

All business articles on 2024-04-19

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