Aitana López is a Spanish fitness influencer with pink hair. She is followed by nearly 300,000 followers on Instagram.
Each post generates nearly 300 heated comments – an excellent engagement rate. Only problem, the sexy Aitana does not exist. She was entirely manufactured by generative artificial intelligence software from Barcelona. It attracts followers and brands. Disturbing in reality, it is one of those creatures generated by AI that is shaking up the market. Simple fad or profound mutation? It's a good summary of the current trends in social media. It's like a mix between Dua Lipa, Lady Gaga, and Kylie Jenner, a good summation of the latest trends in the social media world. It is a mix of the filtered aesthetic codes in vogue on the networks. It's like a combination of the filters in the networks: "fake" and "un filtered," "filter'd'trend'', and "unfiltered''.