Set jetting takes travelers to the filming locations and sets of their favorite films and series. 51 percent of German travelers said they had already researched or booked a trip to a place they know from a film or series.
53 percent of Germans are considering visiting a twin destination. 58 percent of travelers hope to meet fewer other tourists when traveling to Australia or Thailand. Over half of the 27,000 people surveyed want accommodation that offers comfort and innovative sustainability. For the sake of the environment, public transport should be used locally instead of rental cars. In 2023, Taylor Swift set a record with her “Eras” tour: the pop superstar achieved sales of more than a billion US dollars within one year. The term “dupe” – derived from the English word ‘duplicate’ – originally went viral on TikTok for cosmetics. The expression is now also used in tourism to show alternatives. For many travelers, this is the time when they can finally vacation without regret or a guilty conscience.