Who's afraid of influencers? - The empire of Signs. Even long before Chiara Ferragni's misadventures, the word influence never had a good reputation.
Glaring at influencers at this point was a moment. But what is the flu, after all? Won't this be something that concerns us a lot? We talk about it with Alberto De Martini, CEO of Conic and communications expert, in the ANSA podcast of the L'Impero dei Sign series.