Even long before Chiara Ferragni's misadventures, the word influence never had a good reputation. Either it is an illness or something to escape from ('don't let yourself be influenced!', 'You are too easily influenced'). Glaring at influencers at this point was a moment. But what is the flu, after all? Won't this be something that concerns us a lot? We talk about it with Alberto De Martini, CEO of Conic and communications expert, in the ANSA podcast of the L'Impero dei Sign series.
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