New Casino general director Philippe Palazzi will have to relaunch very efficient formats. Monoprix, Franprix, Naturalia, Spar, Vival, Sherpa, even Petit Casino will need to be relaunched.
If the group's market share drops from 5.7 to 3.2%, all the brands with potential remain in the hands of the buyers, says Gaëlle Le Floch, marketing director at Kantar Worldpanel. With, as a recurring asset, stores located in excellent city center locations.