The buyer of the Casino group's brands, billionaire Daniel Kretinsky, did not want to bother with supermarkets and even less with Géant hypermarkets: too heavy, too big, too weighed down by excessive shelf prices. Once these liners in difficulty have been sold - depending on the case, to Intermarché, Auchan or Carrefour -, once also the colossal debt of this empire has largely been erased, the newly appointed general manager of the new Casino group, Philippe Palazzi, now has the free field to relaunch the most efficient formats.
Which ? Monoprix, the very chic, which was long described as the “nugget” of the group, Franprix and its solid urban network in Paris as in Île-de-France, Naturalia, the champion of eating well, without forgetting a very dense local network in rural or peri-urban areas — Spar, Vival, Sherpa, even Petit Casino. “In fact, if the group's market share drops from 5.7 to 3.2%, all the brands with potential remain in the hands of the buyers,” underlines Gaëlle Le Floch, marketing director at Kantar Worldpanel. With, as a recurring asset, stores located in excellent city center locations.
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