With a teaser video, the Chinese giant BYD showed in advance (albeit under heavy masking with optical stickers) its next electric pick-up which will be launched in 2024. There is no certainty but it will probably be shown as a world premiere at upcoming Auto China which will open in Beijing on April 25th.
The company, which recently overtook Tesla in sales of electric models in China, aims to intensify competition with other brands - such as Ford, Ram, Toyota and Tesla - which are present or are about to do so in the rich light truck segment . In a press release, Byd specified that it is a medium-large pick-up developed for the global market, but that for now (since the company is not present there) it will not be sold in the United States for the moment.
For the moment it will focus on countries like Thailand where these vehicles are widespread. BYD's new electric pick-up will try to compete 'at the top' with the likes of the Ford F-150 Lightning and Tesla Cybertruck, but also with battery-powered versions of the Toyota HiLux, Ford Ranger and Isuzu D-Max . No information was released regarding price positioning or even the characteristics of the propulsion system and autonomy. However, it is reasonable to assume that BYD will exploit the DM-o platform already present in the Fang Cheng Bao Leopard 5 SUV (another brand of the Group) which can support electric motors of up to 500 kW.
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