Italy is becoming an increasingly central market for Astonn Martin, which today presented the new Vantage at the Officine del Volo in Milan.
An opportunity not only to admire the new sports car, but also to take stock of the situation of the year just ended.
And if at a European level Austin Martin recorded a growth in sales of 38%, the results in Italy were even better, as highlighted by Andreas Bareis, regional president of Aston Martin Europe.
"If in Europe we grew by 38%, in Italy we had an even better exploit, with a growth of 54% and this is an even better result" Andreas Bareis told Ansa, who also looks optimistically to 2024. "With the arrival of the new models and with the opening of a new dealership in Bologna at the end of 2023, we are convinced that in 2024 we will see further growth in volumes throughout Europe and especially in Italy".
Italy which, therefore, is becoming increasingly central in Aston Martin's strategies.
"We don't just look at simple sales numbers, our goal is to consolidate the image of Aston Martin in Italy. Historically the first market in Europe has been Germany, then there is Switzerland, but above all thanks to the growth in 2023 Italy now It's the third most important market for us," continued Bareis.
"This is why our plans include greater investments in Italy, starting from the third office opened a few months ago, and we will pay particular attention to the Italian market".
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