Where to go, where to sleep, where to eat and what to do to have a good stay? She speaks seven languages and knows all the answers regarding events, accommodation, leisure activities and outings in Bouches-du-Rhône. While many visitors are once again expected this year - notably with the sailing and football events in Marseille as part of the Paris Olympics and 150,000 people, from May 8, for the arrival of the Olympic flame on the Old Port - an artificial intelligence called MIA (
accessible via
myprovence.fr
) already guides them through conversations and a question-and-answer game using the ChatGPT 4.0 version. A first for a departmental tourism office.
Tested since November 15 before launching in March, and a new “faster and more relevant” version starting next week, this artificial intelligence has already informed its first curious people with 20 “conversations” per day on average.
“A digital concierge service”
“We receive 9 million tourists each year, this AI which we consider as a digital concierge speaking several languages is a plus for reception. It relies on a huge database making it possible to respond to all requests,” underlines Isabelle Bremond, director of Provence Tourisme. “It is a service which will undoubtedly be further improved and continued after the Olympics and the Paralympic Games. MIA already provides all the information on the accessibility of the various sites for disabled people. »
In addition to the My Provence Agenda and the Datatourism database, MIA also directs, if necessary, the consulates present in the Bouches-du-Rhône department and prefecture to the Marseille bar.