This is Pinterest's new bet. The social network launched a ten-episode culinary series in the United States at the end of February, presented by an influencer and with celebrity guest stars. Broadcast on the media streaming platform Tastemade, this series called
Deliciously Entertaining
draws on the latest trends from the social network to develop recipes. Each episode allows viewers to purchase the ingredients and products on screen. A QR Code is displayed and links to a Pinterest board, where the different products from the day's show, recipes, tutorials, etc. are pinned.
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This initiative illustrates the transformation of the social network born in 2010 towards shopping. Pinterest, which allows you to create collections of images around areas of interest (cooking, gardening, crafts, etc.), no longer wants to be just the platform that serves as inspiration to its fans for their decoration or travel projects. . But there’s no question of becoming a…
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