Salmon and mango bowls, avocado toast, protein pancakes... “Food” and “fitness” influencers compete in inventiveness to offer their community ever more colorful and “Instagrammable” meals. Behind these carefully calibrated - and sometimes deficient - dishes lies a whole lexicon allowing them to be better identified and referenced. Le Parisien returns to the main points shared.
Whey
Touted on “fitness” accounts, whey – in English whey – is a protein powder made from cow's milk. Bodybuilding enthusiasts ingest it with the aim of gaining muscle mass. It can be consumed in a shake, by diluting the powder in vegetable or animal milk, or by incorporating it into preparations to replace flour (pancakes, for example). Authorities such as ANSES have advised against these supplements for people at risk, adolescents and pregnant women.
Healthy
A label that has become essential, “healthy food” refers to healthy food. The one who, on the networks, gives pride of place to fruits, vegetables, legumes and lean meats. A quick trip by following this hashtag on Instagram will take you into a myriad of vegetarian wraps, avocado toast or seasonal salads in tangy colors.
Meal prep
This hashtag, very popular on TikTok and Instagram, refers to meal preparation (
contraction of meal preparation
). In this type of post, the person films all the steps of their recipe, from the presentation of the ingredients to the final plate. Some content creators also highlight “batch cooking”, a method which consists of preparing basic foods for meals for the week on Sunday.
“What I eat in a day”
Literally “what I eat during the day”. These videos, which are particularly popular on the networks, offer the opportunity to follow an influencer to find out their eating habits from breakfast to dinner.
Fitinspiration
Another widely shared hashtag, this contraction of “fitness” and “inspiration”, offers different content: bodybuilding exercises, training sessions or even recipes, often high in protein, for people wanting to sculpt their bodies.