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Understanding the Tibo InShape phenomenon, the “Cyril Hanouna of YouTube”

2024-03-30T06:15:48.334Z

Highlights: Thibault Delapart is the second most popular YouTuber in France. He has more than 16 million subscribers. His rise is the symbol of the evolution of YouTube and all media today, writes Agnes Poirier. But his style is considered conservative by some. He is described as a ‘good-natured and popular comedian ’ by some and a “nice fascist who seems… This article is reserved for subscribers. You have 76% left to discover. Flash sale €4.49/month for 12 months.


DECRYPTION - With more than 16 million subscribers, Thibaud Delapart could soon become the first YouTuber in France. An audience success based on a meticulous marketing strategy, but also on a style whose ideological overtones considered conservative are not to the taste of...


While the hearings of the commission of inquiry into TNT follow one another in the National Assembly and the different channels compete for half-points of audience, another media sphere, much less regulated but just as influential, is experiencing its own twists and turns. : Youtube. In this universe, forget Yann Barthès and other Pascal Praud or Cyril Hanouna. Here, the kings of ratings are Squeezie, Cyprien and Lofi Girl. And Tibo InShape, or Thibault Delapart, who, last January, became the second most popular content creator on the platform with, to date, more than 16 million subscribers – not to be confused with the “ views ".

But this meteoric rise is not just the expression of one man's success; it is also the symbol of the evolution of YouTube and all media today. Because, beyond the videos where this overexcited troublemaker, described

as a “good-natured and popular comedian

by some and a

“nice fascist who seems…

This article is reserved for subscribers. You have 76% left to discover.

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Source: lefigaro

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