YouTube Shorts, TikTok rival's earnings increase - Future Tech. The short video service, a direct competitor of TikTok, now represents 25% of the revenue of creators who are part of the YouTube Partner Program.
The milestone comes just over a year after YouTube began sharing advertising revenue with creators who make Shorts. Since ads on Shorts appear between clips, the revenue share is structured differently than traditional content on YouTube. The figure represents significant growth for the platform, launched in 2021 and which introduced revenue sharing from 2023.