In 1971, a young creative, Ilon Specht, gave birth to one of the most memorable slogans not only in the history of advertising, but in history itself. The success was overwhelming.

Hundreds of millions of women in the world felt touched. Of course, they were worth it. She had enough feeling guilty about anything other than putting herself last on her list of priorities. Me, the first. It's over. Enough of downplaying our importance. We have so internalized modesty that we do not even allow ourselves to think that it could be false. And we started to proclaim it. The dripping is constant. Last November, rsula Corberó was already leaving after thanking her people for the Ondas Award when she returned to the stage, took the microphone and said: "I dedicate it to myself, for being so hard-working and so brave. I was about to say that this role was not for me, but I took the plunge, and here I am."