Pyrenees-Mediterranean will be the destination name used to communicate nationally and internationally for the period 2024-2030. “Tourism is the department's primary economic activity, which represents 1.3 billion euros per year.
It is essential to be proactive and to help with resilience, all in a complex ecological context,” says Aude Vivès, vice-president of the departmental council. Among the first measures which will be put in place by the beginning of 2025, the creation of an information tool which will cover the entire department. The goal is to personalize the famous customer experience as much as possible by telling them everything that can be done in the department while managing the flow of visitors, says VivèS. The first objective of this strategy is to give visibility to the department. Spreading out the arrival of visitors over time and across the entire territory is the whole challenge of responsible tourism. The aim is to preserve the emblematic sites – the Bouillouses or Raho lakes, the Canigou and natural hot baths.