Golf, tennis, horse riding, swimming, and yoga are some of the disciplines in which the figure of the coach is increasingly used. In tennis alone, there are more than 10,000 coaches in Spain.

In Spain, the average price of a group swimming class varies between 20 and 40 euros. Sara Zamorano studied to be a sports technician and received an offer from the Jiménez Swimming Club (Madrid), where she has worked since she finished her studies more than 20 years ago. It was then when Mara González, who was a regular at this club, met the woman who is now his coach. "She's like a mermaid," says her coach. When his student jumps into the water, shocked faces illuminate the few faces surrounding the pool of the Madrid club. The profile of personal trainers for different sports disciplines is not defined. They are women and men of different ages, just like his pupils. But they all share the passion for practicing sports. The Amazon reaffirms the words of her teacher: "With them, it is as if I carried Sonsoles in my mind." "Help is always necessary because it doesn't depend only on you. We are dealing with good and bad days. And the rider needs someone to guide him from below and give him the guidelines to follow," says Daniel Muoz de la Nava, a former professional tennis player who began teaching classes in 2019. "You can feel the breathing of one or the other, and at the same time, you have a more distant vision, as if you were a judge,' says Diego Jiménez, a 16-year-old rider. 'It has many benefits, both for the horse and the rider, because I can know how they feel.' 'With the call, you can feel the breathing, and you can see the movement of the horse, and it can tell you what to do,' says the Amazon.