Rapper Ninho opened a second restaurant, the first gourmet, on the Champs-Elysées. In July 2023, he inaugurated a first brand, “Jefe Burger” in reference to one of his titles, with the former winner of Top Chef (2006) Xavier Pincemin.
In an interview with Forbes magazine in 2021, the artist already spoke of his ambition beyond music: “I also want to get into business, to move from meetings to offices. Why not diversify, launch apps, or even a restaurant! I want to build my own business...” The restaurant will be open every day of the week, from noon to 8 p.m. The address is also located not far from the Chains-Elysées and has a total rating of 4.3/5 in Google reviews.