Red Bull founder Dietrich Mateschitz was the richest Austrian. After his death, his multi-billion dollar fortune went to just one person.
His Red Bull group recently set new records. In 2023, Red Bull reached a record level: for the first time, the energy drink manufacturer's sales were in the double-digit billion range at 10.56 billion euros. Red Bull is one of the Austrian companies that do business in Russia despite the war in Ukraine. A critical activist network made a critical campaign by a Ukrainian activist network: “Red Bull gives Putin wings.” Red Bull sold 12.1 billion cans worldwide in 2023,. enough to provide caffeine to every person on the planet,” according to Forbes. The company is led by a three-person management team. The budget for advertising and marketing in 2022 was 2.9 billion euros, an estimated 25 to 30 percent of its sales. The bottom line is that the Austrian earned a personal fortune of 26 billion euros during his lifetime.