The price of food has exploded in the country. A content creator offers residents the opportunity to participate in challenges.
There are only food prizes to be won, and even the losers are entitled to sugar, vegetable oil, lentils, or rice. The games are reminiscent of those at a fair, with the idea that everyone has fun. The videos then posted on social networks allowed him to earn income thanks to clicks and monetization. With more than 4 million subscribers on YouTube and 600,000 on Instagram, the content creator tells CNN he earns between 35,000 and 45,000 dollars per month (between 32 and 42,000 euros). A turnover that he uses to employ a team of 25 people, finance the games they organize as well as the prizes he wins. The food allows families to last several days. The government had to put in place food subsidies to regulate the price of food. At that time, the rise in prices in Bangladesh, caused in particular by the war in Ukraine, has been particularly difficult for the population.