Environmentalists from Lyon have criticized state services for having authorized the installation of a giant advertisement on scaffolding on Place Bellecour. The question of the attractiveness of the Presqu'île and the sustainability of independent businesses has become a hot topic in Lyon for several months.

Criticisms were little appreciated by the prefecture, which responded to them on X X X.Le Figaro Lyon. The prefecture directly responded to its elected officials on 29-8 of the heritage code. This system makes it possible to finance the work, therefore to improve the living environment of the city center and its attractiveness, said the deputy in charge of Commerce Camille Augey. For their part, environmentalists who have already strongly restricted advertising in public spaces and public transport claim to have reacted to “protect the little ones'“. The environmentalist majority in Lyon regularly attacked its policy of pedestrianization of the City center, which, according to its detractors, would harm the economy of the district.