Giorgi Janelidze, a fitness influencer, had a tragic accident while filming a promotional video in Italy. He is said to have climbed onto the balcony of a ruin without a railing and fell into a deep ravine.

Despite the rapid intervention of rescue workers, who had to be deployed by helicopter due to the depth of the gorge, he could not be revived. The 23-year-old's fatal fate is not an isolated case. In 2018, a German tourist died in Sri Lanka when she tried to capture the perfect moment on a cliff edge and fell. Earlier this year, a woman lost her footing while hiking through a national park in the US while trying to take a selfie of herself and her husband. She also fell to her death. A 14-year-old was posing with friends on the beach last year when a strong current swept her into the water, and she died. In the UK, a man was killed while posing for a selfie on a bridge.