Italy came in second place in Europe for the number of international conferences thanks to its main destinations: Rome and Milan. Enit takes part in Eu Dialogue, a leading event dedicated to innovative marketing strategies in the meetings and conference tourism sector.
The president of Enit Alessandra Priante, who represents Italy, explains the importance of adopting cutting-edge strategic marketing approaches. Transforming the universal concept of sustainability into concrete actions in tourism means working on two fundamental dimensions, valid for both leisure tourism and the meeting industry. The first is that of the timeline, which in tourism means aiming for a seasonality of tourism over a period of time of 12 months a year. The second is space by focusing on lesser-known locations. The collaboration and networking with the protagonists of the sector are fundamental to seize the opportunities and face the challenges that the future holds for us. engaging and profitable.