This year Jennifer Lopez celebrates her 25th anniversary as a global star. The actress and singer's career seemed to peak with her performance at the Super Bowl in 2020.
The failure of her last album, a documentary that was too egotistical and a series of testimonies about her true role in her songs made her popularity decline. The trigger has been the testimony of a singer who claims that Lopez barely sings in her best-known songs. In 2003, Jennifer Lopez was already an industrial complex. She named herself a brand (Jlo) and released a perfume. She has made sure that her neighborhood origins, which turned her triumph into an epic story of overcoming, are always part of her narrative. In 1999, when she was on the verge of becoming a movie star, Lopez debuted as a singer with the album On The Six. The title of the album referred to the subway line that she took to go to casting tests from the Bronx to Manhattan. It Happened in Manhattan was released in 2002. In the 2000s, there were three things every human being knew about Jennifer Lopez: her million-dollar butt, her delirious prenuptial agreement with Affleck (which required four sexual intercourses a week), and her diva-like whims. "She is a symbol of exacerbated consumerism, of breaking barriers regarding public sexuality and of artists who behave like marketing brands," said Lawrence Donegan. In 2020, her role as a stripper in Hustlers on Wall Street earned her the best reviews of her career. In 2021, she sang at Joe Biden's presidential inauguration, and during the final notes of the song, she indulged in singing Let's Get Loud. It was a tribute to the Latino population of the United States, so vilified by Donald Trump, and also to herself. How did she end up trapped in this image crisis then? Lopez shared videos of her confinement in which her coffee was turned counterclockwise. The public considered Lopez, in addition to being a superstar, a parody of superstars.