Perfume company IFF has been working with fashion students at the prestigious London school on our olfactory future. Henry Moore, painter David Hockney, milliner Philip Treacy and even filmmaker Ridley Scott all passed through this prestigious art and design university.
Of the thirty projects launched at the start of the year, eight were submitted to the IFF jury, which was particularly enthusiastic that day. We find, throughout the files, the main themes which agitate Gen Z. Like inclusiveness, with the project of Sara Hegyi, which imagines scented signals.