Trump Media & Technology Group's stock price fell from $66 after its stock market debut last month to $32 on Friday. For some Trump investors, the shares are a badge of honor — a way to show their commitment to the company.
Trump Media has boasted that it has profited from a flood of “retail investors’ – small and hobby shareholders who put their personal money to work. Many of Truth Social's investors say they're in it for the long haul and are watching the stock's performance every day and hoping for positive signs. The company lost $58 million on revenue of $4 million last year, less than the average Chick-fil-A franchise, despite paying out millions in executive salaries, bonuses and stock has. It says it has "hundreds of thousands of retail investors who believe deeply in our mission’ Trump Media spokeswoman Shannon Devine: “Truth Social has created a free speech beachhead against Big Tech for a fraction of the startup and operating costs incurred by legacy tech companies"