In Clichy (Hauts-de-Seine), a sign of a sandwich shop divides football fans and, in particular, Paris Saint-Germain fans. Four words, “Forever the 1st”, are spread out along a facade of the very commercial rue de Neuilly.

Inside the “la Marron” franchise establishment, there are no superfluous decorations in sky and white colors, outdated photos of the 1993 European coronation at the origin of the famous motto.