#BookTok: talking about books on TikTok sells!. #BookTok is a contraction of “book” and “TikTok” (the social network on which it is used) The hashtag brings together readers from all over the world – especially women.

Gathered so far in France, the hashtag has been used more than 1,000 times. The hashtag has also been used in the UK, Australia, Canada and the U.S. by more than 2,000 people.