Vinted recorded sales growth of 32% in France last year. The second-hand platform had 23 million users at the end of 2023 across France.
36-45 year olds remain Vinted's core target (26%), followed by 46-55 year olds (22%) and over 55 year olds (18%). However, “the share of 18-22 year olds more than doubled between 2021 and 2023”, according to Joko’s analyses. Notably, the general Chinese platform with low prices and aggressive marketing Temu climbs to tenth place.