Each chain applies its strategy to avoid losing impoverished customers due to the fall in wages in the face of inflation. Retail sales, according to CAME data, plummeted 25.5% annually in February.
Carrefour will keep the prices of 1,500 own brand products fixed until July 15, 2024, in the 22 provinces where it is present. Chango Más, for example, has had a “protected basket” since the end of last year, “at the cheapest price in the entire modern supermarket channel,” according to the chain. For its part, businessman Alfredo Coto has just launched its first national call for suppliers for its own brand in March. The objective is to expand the offer and "contribute to the business development of the neighborhoods and communities where we operate," they said. The company already presented 36 new products, such as powdered milk, juices and flavored waters, cookies, marinades, condiments and cleaners. Diapers, yogurts, frozen potatoes and instant cocoa are among the most valued launches.