Passover has a unique consumer culture that combines complex and strict patterns. Not only do we purchase all the components of the festive meal, but also a wide variety of additional products.

Even among the secular public, who do not always observe kosher on a daily basis, there is a tendency to eat matzoh and use products created especially for the holiday. Prices go up in the days before the holiday due to the increase in the price of fresh products such as mutton, salmon fillet, and chicken parts.