After a 20% drop in revenue during the Corona period, the optics market in Israel recovered and currently generates NIS 2 billion a year. In the last year (2023), the industry faces changes and challenges such as: international chains that have arrived in Israel, increasing the volume of parallel imports, technological changes, mergers between companies, production of local brands and more.
The statement that stands behind the new collections for spring-summer 2024 promotes boldness, breaking conventions and liberation from outdated stigmas.