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Private labels: Sodiaal denounces the practices of the brands

2024-04-04T17:17:31.859Z

Highlights: Dairy cooperative has difficulty negotiating prices for private label products with distributors. Sodiaal owns Candia, Entremont and Yoplait brands. The stakes are high for the number two in the dairy sector behind Lactalis: these private labels represent around a third of its activity. Half of the products sold in supermarkets by the cooperative are private labels. The spotlight is usually on the annual tariff negotiations between Lactalis and Sodiaal. This article is reserved for subscribers. You have 81% left to discover.


DECRYPTION - The dairy cooperative has difficulty negotiating prices for private label products with distributors.


There is a double discourse from distributors who defend farmers and, at the same time, who refuse to take into account the increase in the price of milk and threaten to seek out non-French milk ,

Damien denounced Thursday. Lacombe, the president of Sodiaal, the largest French dairy cooperative which owns the Candia, Entremont and Yoplait brands. In a context where the anger of farmers remains strong, the president does not hide his annoyance at the brands. He accuses them of wanting to drive prices down as part of ongoing price negotiations concerning private label (MDD) products manufactured by Sodiaal. And the stakes are high for the number two in the dairy sector behind Lactalis: these private labels represent around a third of its activity, with half of the products sold in supermarkets by the cooperative being private labels.

The spotlight is usually on the annual tariff negotiations between…

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Source: lefigaro

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