In New Delhi
Renault has been in India for almost twenty years.
The diamond brand, which arrived in 2005, has long dreamed of making a place for itself in this country of 1.4 billion inhabitants, the most populous in the world.
In the 2010s, the Renault Nissan Alliance declared that it wanted to capture 5% market share by 2017. Alas.
Last year, the two manufacturers did not exceed 2%, despite the millions of euros spent to design two vehicles by and for the Indians: the small low-cost car Kwid and the Triber minivan.
And, apart from the Duster, other models, such as the Captur SUV and the Lodgy MPV, were commercial failures.
As a result, this afternoon, the group's factory located near Chennai, in the south of the country, is idling.
In stifling heat and humidity, cars being assembled parade under neon lights that cast a white light.
In the distance, we see the second line, silent and dark.
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