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Take the group where they are least expected.
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Nearly six months after his arrival as general manager of the beer empire in Africa, Gregory Clerc is certain: the group, created in 1949 by Pierre Castel and his siblings, still has vast playing fields ahead of it .
Present in 21 countries in Africa, where it is a heavyweight in beer with 40,000 employees (33 Export, Flag, La Béninoise, Brakina, Pils, etc.), the Castel group also generates 15% of its turnover in the wine in Europe, its continent of origin, where it is the leader with more than 400 million bottles produced and sold per year (Grand Cru Classé Château Montlabert, Baron de Lestac, Roche Mazet, Vieux Papes, etc.).
Since 1988, he has also owned the specialized Nicolas chain and its approximately 570 stores.
While the previous general manager, Gil Martignac, left the group after more than twenty years within the family group, the new strong man from Castel wants to accelerate major projects...
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