Here, the green color is essential.
Whether it's the pasture-colored floor, or the blouses of the dozen employees dedicated to the production of La Vache qui rit vegan, green is essential.
The production line dedicated to this new diversification without milk is installed a little further away on the Bel group site in Lons-le-Saunier (Jura).
It produces 220 portions per minute, immediately packaged in the famous little round boxes.
These will leave for the United Kingdom, Ireland, Canada or the United States.
These Anglo-Saxon countries were chosen to host, in stores, the first boxes of Laughing Cow without materials of animal origin.
“The plant-related market is much more developed and sensitive there,” explains Coline Tatibouet, general director of the brand.
For this product, we met with consumers in North America to organize four test phases with several hundred people.
The goal was to meet expectations as best as possible.
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