Plant-based charcuterie, plant-based milks, faux-mages… All supermarket shelves are gradually making room for vegan products, that is to say without products of animal origin.
Beyond specialized brands, heavyweights in the food industry are getting in on the action.
Whether it is Bel, which is going to sell a vegan Laughing Cow in Anglo-Saxon countries, Fleury Michon which is marketing a “disruptive innovation on the plant-based market” at the end of the month, or even Aoste which is launching five products under a new brand in France, Better Balance.
Sausages, breaded meats, minced meats (plain or with herbs) and burgers, which will be available at the beginning of April in supermarkets.
“These are products that we have already launched in Spain and which are working very well.
It’s a segment that has strong growth potential,” enthuses Julie Vidal, Better Balance brand manager.
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