The occasion is the Milan DesignWeek, in the fascinating setting of the Segheria, a historic plant born ninety years ago and which has returned to life with culture and events for a couple of years. And this is where Lamborghini unveiled a limited edition Ad Personam special series "AllTerrain" Huracán Sterrato.
The four cars, each produced in three examples, take inspiration from the four different terrains to which the HuracánSterrato particularly lends itself: snow, sand, out-of-the-way slopes and the earthiness of arid deserts. Working precisely on the idea of the colors that best represent these terrains, Lamborghini's Ad Personam studio in collaboration with the Centro Stile created as many matt camouflage paint jobs.
Snow, therefore, recalls the icy tones of the tundra; sand presents the neutral tones of the hot desert; woodland evokes trees, mosses and leaves; while the land is based on the terrain and the sands of the moorland environments and the arid landscapes beneath the sunsets. The exteriors are then finished with a matte black roof and upper bonnet cover, as are the roof bars and cross bars. Obviously the interiors also reflect the colors and shades of the bodywork.
"The Sterrato All-Terrain is a true Lamborghini for its dynamic capabilities and the way it surprises by offering the unexpected. The Sterrato concept developed by our Style Center has been elevated together with the Ad Personam department to emphasize the different dimensions of the multifaceted character and talents of the Sterrato, really underlining its fun-to-ride and take-anywhere personality" declared design director Mitja Borkert.