Futuristic lines mixed with plays of light, changing colour, hi-tech solutions and 3D printing for the creation of components, the Dark Rebel concept catches the eye at Milan Design Week.
To present it to the general public, the entire staff of the Iberian sports brand of the VW group arrived in Milan: Wayne Griffiths, CEO of Cupra as well as of Seat, Sven Schuwirth, operational director of the young brand and Pierantonio Vianello, who is responsible for the 'Italy.
The first two did not make any statements but Vianello, interviewed by Ansa, made it clear that the Dark Rebel is not a simple exercise in style and that, in addition to being the manifesto of the Manufacturer's future intentions, it is certainly something more. "When we presented the Formentor concept for the first time - he said - we were then able to admire it exactly identical in the dealerships. We did the same thing with Tavascan which after the summer will be present in our garages in a form that perfectly recalls the concept. We're getting used to it," he stressed in response to a question about the future of Dark Rebel.
Meanwhile, the provocative show car, created with the contribution of 270,000 suggestions from the Internet, can be found in a display case in Piazza XXV Aprile for the entire Fuorisalone period. Like a work of art, it captures the gaze of numerous passers-by, just a few meters from the Iberian company's Corso Como sales point and the underground Galleria Garibaldi, where fans of the VW group brand can immerse themselves in exciting virtual reality experiences.
"We wanted to officially participate in the Milan Design Week with Dark Rebel - clarifies Vianello - which presents all the innovations of Cupra, not only for the design but also for the technology, for the materials and for the new techniques for the colors of the car" .
On the brand's prospects, he adds: "This year we will launch four completely new models. We are heading towards an expansion of the range which corresponds to the gigantic investments that the group has allowed us to make and which we also make for its other brands: a example is Raval, which will allow us to democratize electrification and which we will also produce in Spain with other brands of the VW group."
As regards Italy, Vianello recalled: "Last year we closed with +50% in sales compared to the previous year. In 2024 we are preparing the launch of new models and there will be positive surprises for Italians".