From the end of the 19th century to the dawn of the 21st,
Life
magazine recorded one of the great wonders of the last centuries: photography. Throughout the pages of the publication, spectacular images of names like Robert Capa glossed great stories. However, when the Internet, social networks and the overabundance of videos and photographs arrived,
Life
gradually faded away, until it died 15 years ago. Now it is reborn from its ashes. The couple formed by the model Karlie Kloss and the millionaire investor Joshua Kushner have announced that they have purchased the rights to the publication with the intention of resurrecting it.
Kloss, 31, is one of the great supermodels of the last decade, as well as a programmer (she has a school for girls to learn to be one) and businesswoman. In October 2018 she married Joshua Kushner, 38, in a small Jewish ceremony held as a surprise and in front of just 80 guests. There she was related to the Trump family: Joshua is the brother of Jared Kushner, in turn husband of Ivanka Trump, daughter of the former president—and current Republican candidate for the White House. In fact, both were presidential advisors during Trump's term. The Kushner-Klosses, on the other hand, have always positioned themselves on a more progressive political spectrum, and the model has not hesitated to give her support to Barack Obama, Hillary Clinton and Joe Biden, successively, and to explain how “tough” it is. to be part, although distant, of the Trumps. In these more than five years, the couple has had two children, Levi and Elijah, and has undertaken interesting projects through several companies such as Bedford Media, of which she is CEO. The latest is
Life
magazine
, where Kushner will serve as editor.
More information
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For the relaunch of
Life
– which, after leaving the newsstands in 2000, practically disappeared in 2008 – Bedford Media has teamed up with one of the largest media companies in the United States, Dotdash Meredith, owner of almost fifty publications such as
People, InStyle, Food&Wine, Travel + Leisure
or
Entertainment Weekly
. This company is the owner of the also famous
Time
magazine , which is, in turn, on which
Life
depended . At the moment, there is no specific date for its relaunch, but it is known that it will be the media company of the married couple that will manage the entire publication, “including the editorial strategy, benefits and media initiatives that will be carried out.” carried out”, according to a note issued by Bedford and collected this March 28 by
Variety
. For its part, Dotdash Meredith will have all rights to the magazine's extensive archive dating back to the 1930s and will be in charge of bringing the special paper issues to newsstands.
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“We see
Life
as a unifying and uplifting voice in a chaotic media landscape,” Karlie Kloss said in the statement. “While Bedford is a new media company, we are deeply inspired by
Life
's iconic legacy and its ability to connect diverse audiences through universal narratives of humanity.” For his part, Kushner has stated that “
Life
's legacy
lies in its ability to mix culture, what is happening and everyday life, highlighting the triumphs, challenges and unique perspectives that define us.”
But this is not Kushner and Kloss's first publishing foray. In August 2020, the model and businesswoman was part of a group of investors that purchased
W Magazine
, a fashion magazine that belonged to Condé Nast (the publisher of
Vogue, Vanity Fair, Glamour, GQ
). In November 2023, and through Bedford Media, Kloss took over the British magazine
iD
, a cult British publication in the fashion and trends industry that until then belonged to the Vice publishing group. At first, she announced that its director, Alastair McKimm, would continue at the helm, but he announced in mid-February via Instagram that she was abandoning ship. The magazine barely has a dozen employees, but according to journalists familiar with it, there have been several layoffs in recent weeks.