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“Addressing the general public, more than ever”: Capital magazine is reinventing itself to better relaunch itself

2024-04-20T06:12:47.868Z


EXCLUSIVE - After abandoning a weekly format, Élodie Mandel, new director of the economic division of Prisma Media, reveals the strategy for relaunching the title, the next issue of which comes out on Thursday.


This is not a simple overhaul of Capital, but rather a real relaunch while we are in the reconquest phase

!

»

, slips to

Figaro

Élodie Mandel, the new director of economic editorial at Prisma Media (

Capital, Management, Harvard Business Review

). Arriving three months ago to replace Emmanuel Kessler, this digital specialist reveals the new formula for the economic monthly, as well as her ambitions on the web and social networks.

On newsstands from April 25, the magazine, dressed with a new model and a new logo, is now organized around six main sections: Capital Month, Behind the Scenes of Business, Worlds of Tomorrow, Le Grand Dossier, the Guide and Lifestyle. It is expanding its treatment to new editorial territories such as sports business, tech or the environment.

More than ever, Capital's positioning is to address the general public, to reconcile the French with the economy by unpacking its issues in their daily lives and advising those who want to take control of their budget

Élodie Mandel, director of economic editorial at Prisma Media

More than ever, Capital

's positioning

is to address the general public, to reconcile the French with the economy by unpacking its issues...

Source: lefigaro

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