With a brilliant smile, hair cascading over her shoulders, an apparent flat stomach and hips marking the rhythm, Léa Elui, 23, doesn't spare herself. With strong facial expressions and eye rolls, the number one French influencer on TikTok undulates to the sound of Dutch DJ Kybba, to the delight of her 18 million subscribers. Immersing yourself in the most popular social network of the moment means discovering a parallel world made up of choreographies performed in front of the camera, alone in the family bathroom or in a duo with your best friend ).
A world where girls wiggle freely in the subway, where a young Brazilian veterinarian sings a cappella for his goat and where any leftovers in the fridge become a tempting recipe to serve to his friends. “I like dance content, but also humorous videos, or when people share what’s happening to them in life,” says Emma, 15, a second-year student in the suburbs of Brest (Finistère), who will on the app “every day, for two or three years”. But everything is far from rosy and blue in the world of TikTok.
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