CAF has opened a call to create the image of the region brand. The selected creatives will be invited to participate in a workshop in São Paulo, where they will compete for a prize of $20,000.

Applications can be made from April 4 to 26 on CAF's official Twitter account. The winning team will be delivered in person at the end of the course, on May 15, to the winning team. The application process will be open from April4 to 26. The five groups (of up to five people) of selected designers, creatives and publicists will have the opportunity to participate with all expenses paid in the workshop. During the days During the camp, there will be inspiration sessions, workshops and mentoring, guided by professionals from the region with a recognized track record in brand development. In 2020, Latin American exports represented 6% of world exports, according to ECLAC. The region's main driving force may be its contribution to climate change mitigation. This continent is being key in the fight against warming with nature-based solutions.