Action remains the favorite brand of the French in 2024, ahead of Decathlon and Leroy Merlin. The podium remains unchanged compared to last year, according to this annual study by the EY-Parthenon firm.
In the rest of the ranking, Picard, E.Leclerc and even Ikea progress, while McDonald's falls. The success of Action, known for its low prices, is easily explained in a context where inflation “persists” Vinted is benefiting from the growing French enthusiasm for second-hand goods.