The "Downtown Friday" is intended to advertise stationary retail in several cities in the Oberland starting in May. Bad Tölz, Geretsried, Lenggries, Murnau, Penzberg, Weilheim, and Garmisch-Partenkirchen are taking part in the project.

The organizers have come up with their own motto for each day of the action, which applies in all participating locations. The topics range from the European Football Championship to Oktoberfest. The day of action starts on Friday, May 3rd, under the motto, "The Oberland is blooming" and ends on May 10th, the last Friday of the month of October. The Bavarian Ministry of Economic Affairs was also interested in taking part. The idea of "downtown Fridays" then came up again, which had since "disappeared in the drawer," said project organizer André Liebe. The "City Center Action Group" was formed around three years ago, a loose association of trade associations.