An Ikea chair called “Stefan” is the focus of a curious advertising campaign. The context? A planned boxing match between familiar faces.
The marketing team was inspired by Stefan Raab, who recently issued a boxing challenge. Event sites are already listing the event on September 14th and advance sales have begun. And should Raab back out, there will always be ‘Stefan’ in the product's name, says the company's marketing team. The message to Regina Halmich is in keeping with his former game show “Schlag den Raab”. The event is set to take place in Munich, Germany on the 14th of September, according to the Ikea website. It is not yet known whether Raab will be able to make it to the event or if he will be forced to pull out of the fight due to health reasons. The fight will take place at a venue to be announced in the near future, the company says.