An Ikea chair called “Stefan” is the focus of a curious advertising campaign. The context? A planned boxing match between familiar faces.
“Don’t just take on flyweights,’ is the advertising message. The marketing team was inspired by Stefan Raab, who recently issued a boxing challenge. Event sites are already listing the event on September 14th, and advance sales have begun. And should Raab back out, there will always be “Stefan.’ The message to Regina is in keeping with his former game show “Schlag den Raab”. At first, it was unclear whether this challenge was serious, but Halmich has already responded to an Instagram post and accepted the challenge. But there is still unfinished business. He had fought twice against the former boxer ReginaHalmich. One of those times, she broke his nose. The slogan on the picture is: “Regina, we won't let you sit.