Krispy Kreme and McDonald's will launch a three-donut offer at Golden Arches outlets. The donut brand, whose first store in France recently opened its doors in Paris, saw its share price jump on the stock market following the announcement.
The partnership is in reality just another attempt by the American fast food giant to diversify its offering. It remains to be seen when it will be possible to enjoy a donut in the famous fast food restaurants in France. For its part, the announcement did not particularly shake up the price of McDonald's.