How Pierre Fabre made Avène a billionaire brand. It managed to find a place behind La Roche Posay and benefit from the craze for dermo-cosmetics.
The brand reached one billion euros in turnover in 2023, at the end of a very dynamic year where its sales increased by 10%.Avène holds 6.3% of the global dermo cosmetics market, a particularly buoyant segment since the Covid pandemic, which strives to combine care and beauty.