Many elite athletes take advantage of the experience acquired during their years in high competition to apply it in the business field. It involves finding a balance between qualities inherent to high-performance sports, such as effort, discipline or teamwork, and also managing strong egos and emotions.

Olympic synchronized swimmer Gemma Mengual has been able to deal with with simplicity and pragmatism. Former basketball player and doctor Juan Antonio Corbalán: “Organizations that do not make their players great are doomed to failure. Bosses are not there to command, but to serve their people and provide the best customer service. Otherwise, a boss is of no use, even if he wins.” “In the company you don't go for the gold, this is the sum of all. There is no success without humility and you always have to breathe, so as not to drown,” says ex-Olympian Arturo Llopis. “To develop your career with freedom, it is to be able to choose or choose to influence others,’ says former tennis star Javier Fernandez.